TEEX Veterans Campaign

Multi-division brand awareness advertising campaign including billboards, digital signage, brochure, and print ads promoting the training at TEEX that is eligible for veterans education benefits.

TEEX K-12 Outreach Campaign

Targeting our K-12 audience promoting Fire and EMS career fields with heroic anime style illustrations to inspire youth to consider these careers and promote our training opportunities. Staged and photographed the image, then worked with an illustrator to produce the original art. On-boarded other TEEX divisions with creating their own poster using the same artist. Spearheaded targeted direct mail of all four division posters plus cover letter that was sent to 864 high school guidance counselors within a 200-mile radius of TEEX that generated immediate and positive engagement.

Evolved the project into a full multi-division brand awareness campaign by designing cohesive resource table banners, print brochure, and presentation slide deck.

assorted promotional items

“Aggies Live On” Tshirt, ballcap, stress ball, lip balm, button for recruitment /
stainless steel reusable water bottle, white insulated reusable coffee cup, reusable tote bag promoting sustainability initiatives /
”Don’t Do Academics Alone” notebook and blue light glasses promoting our academic support initiatives /
acrylic paperweight-phone stand with etched logo for appreciation gifts /
(Aggies Live On hand drawn line art by student marketing coordinator, Andrea Day ‘23)

tour room & guest apartment staging

Staged six residence hall tour rooms, one 2BR tour apartment, and eight 2BR guest apartments with new, modern decor that aligns with the University brand.